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. former assistant of commerce for george h.w. bush and special assistant to ronald reagan. not the best image management. you specialize in crisis management. some compare to marie antoine e antoinette. all these cuts coming on and he's walking around smoking a stogy. >> a woman is a woman, because good cigar is a smoke, i say. >> you you may say that, but doesn't go down very well. >> you can't smoke inside, so i guess he figured he had to take the opportunity. it probably isn't the best image for a national figure to be smoking at all let along in public, let alone during a crisis, let alone on the streets of man hat continue. let's put a positive spin on it. perhaps it is his way of helping control his nerves. >> this is a prime minister that come and has promised all sorts of things when he got elected. once that starts happening, how on earth do you control it from a crisis management pr perspective? >> if we could control it, we'd all be rich. what we tried to do, what i'm sure his advisers are trying to do is to keep him cool, keep him focused. they've made a lot of announcement
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